Our Story:The Luv Your Ears Foundation was founded with the vision of transforming the lives of more than 200 million low resource hearing impaired and Deaf throughout Africa.
Using music and the mediums through which it's consumed Luv Your Ears deliver the gift of hearing and other vital services to thousands of low resource hearing impaired and Deaf. |
|
Having spent close to a decade in the entertainment and music industry, South African entrepreneur, music producer and former DJ, Nathan Mayor established himself as a reputable brand in the South African dance music industry.
A proud product of Soul Candi Records, between 2012 and 2015 Nathan had enjoyed number one spots on various radio stations across the country, including features on numerous gold selling, flagship dance music compilations including, "Soul Candi Sessions" and Euphonik’s "For The Love Of House" to name a few. Nathan's residency on national radio station 5FM also enabled Nathan to showcase his own sounds and tastes in music while providing a platform for fellow artists and producers. It was not until 2016 however, that Nathan decided to shift his focus more into the business of music, stepping away from the "spotlight". |
In 2015 Nathan collaborated with a car brand on a campaign that exposed Nathan to some of the lowest resource settings in South Africa. Coming from an industry centered around music and sound, one thing stood out in particular: the lack of resources, services and support for one of the most marginalized communities, the hearing impaired and Deaf.
"I had to do something! For years my livelihood was dependent on my ability to hear and use my ears - something myself and so many others take for granted." Instead of just starting a non-profit organisation Nathan knew he needed a more impactful and self-sustainable solution. “I wanted to raise awareness while incentivizing the public to get behind the cause. I needed to find a way to become a self-sustainable business in order to deliver consistent impact.”
While moving offices later that year Nathan came across a business plan he had drawn up in 2014. Almost instantly Nathan realized he now had the product and the purpose. Increasing his focus on creating his vision of a socially conscious audio brand, Nathan began to work with a large number of key industry experts, including various audiologists and the Speech Pathology and Audiology department at the University of the Witwatersrand. With help from a large network of partners across the globe including Botswana, Brazil, China and Nigeria, Nathan developed a highly impactful social strategy and self-sustainable business model.
It was in 2016 Luv Your Ears was born with the mission to connect the hearing and hearing impaired world - delivering the gift of hearing and equal opportunities to the most marginalized group in society.
"I had to do something! For years my livelihood was dependent on my ability to hear and use my ears - something myself and so many others take for granted." Instead of just starting a non-profit organisation Nathan knew he needed a more impactful and self-sustainable solution. “I wanted to raise awareness while incentivizing the public to get behind the cause. I needed to find a way to become a self-sustainable business in order to deliver consistent impact.”
While moving offices later that year Nathan came across a business plan he had drawn up in 2014. Almost instantly Nathan realized he now had the product and the purpose. Increasing his focus on creating his vision of a socially conscious audio brand, Nathan began to work with a large number of key industry experts, including various audiologists and the Speech Pathology and Audiology department at the University of the Witwatersrand. With help from a large network of partners across the globe including Botswana, Brazil, China and Nigeria, Nathan developed a highly impactful social strategy and self-sustainable business model.
It was in 2016 Luv Your Ears was born with the mission to connect the hearing and hearing impaired world - delivering the gift of hearing and equal opportunities to the most marginalized group in society.
